Ah, yes. Good old Brexit. I haven’t thought about the catastrophe that has been Britain’s clunky exit from the EU in a while, and frankly, it’s felt rather tranquil having it off my mind. Instead of fretting about the complications it presents us with- let’s take a moment to analyse the design techniques used in both the remain and leave campaigns from 2015.
We’ve all seen the iconic “Hope” poster, depicting Barack Obama in posterized red, white and blue, but few know its origin, or the story of “Gotham”, the chosen typeface.
War is an inherently fascist idea. Often it is used as an example for how fascism manifests itself in society. It is the idea of nostalgia, success, and patriotism. If it were not for the carefully articulated text and design of war propaganda, people would be more pacifist. It is important to understand and explore the way propaganda is crafted to pick it apart and decide whether our views truly match up with what we are being fed.
Fonts play a big role in branding a political party. While it is important to choose a typeface that well represents the values one holds, the typographical choices a graphic designer makes while creating a set of logos and campaign designs carry a lot more influence than one may initially like to believe.
Whether we know it or not, the Futura typeface will have crossed our paths many times in our life. It is seen in popular modern brand logos like Supreme, Red Bull and Paypal, but its most common use has been within history, most notably featured on the Apollo 11 moon landing, and in 20th century Germany, Futura’s birthplace.
